Fargo, ND

Adam Zavalney

Brand, design & business leadership.

I’m a branding and marketing leader who works as a hands-on designer. My path runs through design, operations, culture and customer experience, and I care most about the place where they meet: a brand employees buy in to, and audiences not only recognize, but remember.

I listen first — to the people doing the work, to customers, to leadership — because the best answer usually comes from someone closer to it than I am. Then I’m honest about what I think, even when it’s uncomfortable, because that’s how productive change happens. I look around corners for problems before they arrive, and I know when I’m out of my element; years of working with voice-of-customer programs, culture committees, executives, boards and vendors gave me a trusted bench to call when something falls outside my expertise. Sometimes the work isn’t knowing everything — it’s knowing when to bring in backup.